Are you struggling to get higher viewers on Youtube?
Youtube also needs SEO measurement.
Youtube SEO related articles hit more than 100 just by searching Google, but all articles are too long, so I have summarized only the points in bullet points.
Only the main points are described, so if you want to know more details, you can get a better understanding of the meaning of the words by googled by yourself.
* This article can be read in 3 minutes.
【SEO measurement 1】Thumbnail
・Simple and beautiful thumbnails increase engagement by 154%
・Set to 1280 x 720 (high quality)
・Size that can be viewed on any device, too many characters NG
・Search by countermeasure keyword, check thumbnails of competitors, and catch trends
【SEO measurement 2】Title
・Keyword matching is more important than Google on Youtube
・When setting the title, set important keywords as early as possible
・Too much keyword stuffing is NG
・Be aware of video keywords (access directly from Google search, tutorials, reviews, How to ~ etc)
・32 characters (recommended by Google), less than 50 characters (PC: 30-35 characters, smartphone: only 36-41 characters are displayed in Google search results)
・Put specific numbers to make it persuasive
・Match with the content of the video (Google's evaluation will drop)
【SEO measurement 3】Explanatory text
・External link installed at the beginning of the explanation
・Put the keyword within the first 50 characters of the sentence. Number of times: 3-4 times
・To stay ahead of user needs (supplementing video explanations, people's SNS accounts, etc. to reduce the withdrawal rate)
・500 characters is preferred (200-700 characters)
・Think about keywords in advance and link them with the title
・Set up other video links
・Do not use the same text for all videos (avoid discrepancies between content and text)
【SEO measurement 4】Tagging
・It is not possible to rank high in search results just by using tags, but it will be easier to be displayed as related videos by letting Youtube know which category it belongs to.
・You can expect an influx from videos with the same tagging
・5 to 9 including countermeasure keywords (10 or more will be recognized as tag spam)
・Set channel ID and channel name (internal SEO is strengthened, though not as much as title and description)
【SEO measurement 5】Video file
・Use countermeasure keywords in file names
・The file name must be in English. ex: “Blog SEO” filename: Blog_seo_video.mp4
【SEO measurement 6】Video length
・10-16 minutes recommended
・4-6 minutes is the most played
・Video within 2 minutes is deprecated (may be considered performance)
【Other measurements】
Channel summary section
・It's a good idea to include the official website URL, SNS link, email address for inquiries, etc. so that you can understand who is running the video for what purpose.
Subtitles / telop
・Subtitles and telops are reflected in search results on Youtube, so you can take effective SEO measures.
Comment
・It is easier to comment by leaving your own comment in the comment field and fixing it at the top
・First, aim for 50 comments
Related card
・Install related video cards during and at the end of video playback
Playlist
・Display frequency increases by creating a group of videos in the playlist
・Get Youtube search traffic by using keywords in playlist titles
・If you have more than 10 videos, you should create a playlist. It is also possible to associate by intentionally adding related videos of other channels to the list
Highly rated
・Aim for 90% or more of the total evaluation
Freshness
・Youtube tends to rate new content relatively positively
Logo
・Create a simple logo with your channel name
Number of posts
・Most of the top-ranked channels have more than 50, so let's aim for 50 first.
Spread on SNS
・Posting on Facebook and Twitter in particular can be expected to improve virality and engagement.
・Embedding a video in a blog article can be expected to increase the time spent on the video and blog, so it is also good for SEO of web pages.
Time Stamp
・It is also effective to use the time stamp and chapter function to use the keywords and related keywords that you want to display at the top like a table of contents.
・Setting the start of the time stamp at 00:00 is convenient because the video delimiter is enabled.
Viewer retention rate
・The point is to attract attention and attention in the first 15 seconds of the video. As a guide, 40% for a 10-minute video. 50% or more is pretty good
Analyze and improve videos with Youtube analytics
I've talked a lot about SEO so far, but depending on the channel, it's often less than 10% via search, and most of the traffic comes from browsing, related videos, and other channel pages.
In other words, Youtube-specific traffic is more important, so you don't have to put too much effort into keyword selection.
Beware of penalties
If you try to increase the number of views to deceive Google or Youtube, you may be penalized, so please do not do it.
Regards,
Hiro
