Hello, It's Hiro.
This time, we will introduce popular SNS and apps in the Philippines.
※Information as of July 2021.
Before that, the ranking of SNS users in Japan is as follows.
2021 SNS user ranking (Japan)
No.１：LINE
No.2：Twitter
No.3：Instagram
No.4：Facebook
No.5：Tiktok
The impression is that apps with high anonymity are becoming popular.
Next is the ranking of SNS users in the world.
2021 SNS user ranking (worldwide)
No.1：Facebook
No.2：Youtube
No.3：WhatsApp
No.4：WeChat
No.5：Instagram
Tiktok was 6th.
Unlike Japan, apps with relatively weak anonymity such as Facebook and Youtube seem to be popular.
There is an open impression.
And finally, the ranking of SNS users in the Philippines.
2021 User Ranking (Philippines)
１位：Facebook
2位：Youtube
3位：FB Messenger
4位：Instagram
5位：Twitter
The result is not much different from the world ranking. Demand for Youtube soared in 2020.
I think it was because famous actors and celebrities had a rush to enter the Youtube industry.
This trend is the same in Japan, isn't it? I have the impression that Japan is a little behind.
Immovable utilization rate 96%, Facebook
After all, the number of Facebook users was the highest in the Philippines.
Although Facebook is not popular in Japan, I think the reason why it is popular overseas is anonymity.
Since Facebook is a real name registration system SNS (you can also register with a nickname), it is also possible to publicize individuals greatly.
Since it is a country with very strong word-of-mouth, I get the impression that each individual is conducting marketing and promotion using SNS and word-of-mouth.
Facts with many negative reviews
Filipinos tend to share anything they care about.
In Japan, I have the impression that I write freely in 2channel and anonymous media, but not so much in open places. (It feels insidious)
n addition, because they have strong ties with friends and family, they share word-of-mouth information such as timelines that encourage sharing and spread, and gossip material such as weekly magazine material in Japan.
If it gets a bad reputation, it will be crushed immediately
This is what I am most careful about in the Philippines.
All my friends (Japanese, Filipinos) who have lived in the Philippines for many years say so.
If you have a girlfriend, just walking around the city with another girl will take a voyeur and instantly spread it to social media.
It doesn't matter if the other party is a business or not, and DM will arrive from people who do not know who saw the spread article in the revenge lol
I have had some experience of stalking, and I have been hurt. (I will write it somewhere if I have a chance)
In the Philippines, you should really be careful about the operation of SNS and how to interact with people.
But it's the same in every country lol
Why FB Messenger is so popularin the Philippines?
The penetration rate of WIFI is extremely low, and without WIFI during the time you are out, it will be difficult to connect to the Internet.
(There are few people who can pay for data)
However, with FB Messenger, you can chat with your friends without using the data.
This allows you to stay in touch wherever you are without spending money.
※LINE is not possible, you can see Facebook posts, but there are some restrictions such as not being able to see photos.
There are quite a lot of people who diactify (invalidate) their account and cut off the net when a problem occurs.
However, they have multiple accounts by themselves and they do well.
It seems to be used properly, such as for business, for vulgar jokes, for hobbies, for boyfriends & girlfriends.
This is the same as in Japan lol
Is there a possibility of one chambers?
As I wrote earlier, the Philippines is a country that values family and friends. There is a national character with a very high spirit of self-love.
It would be great if foreigners praised Japanese people and met foreigners who were fluent in Japanese.
I think there is a possibility that if you are liked by Filipinos and have Filipinos on your side, you may be able to grasp the Philippine dream.
Regards,
Hiro
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